Promising Value through Proposition
Your company must have a value proposition. It identifies what makes your company, and its products and services, unique in ways that benefit current and potential clients. Trust me; a lot of companies do not have them. Value propositions are promises. In my blog about business plan neglect, I promised my readers blog value by […]
My Favorite Marketing Giveaways
My mother was a credit card pusher for Sears the 1980s. Clad in her “Sears Free Gift” T-shirt, Mom enticed potential credit victims with freebies and a genuinely sincere smile. She was so good at it; she was even named the top credit application representative for Sears in the Greater Cleveland area. But Mom does […]
Biggest Marketing Mistake #5: Doing Nothing
Blatant marketing is verboten in social media. To avoid even the appearance of blatant marketing, I choose a new Biggest Marketing Mistake #5. It is: Doing Nothing. Oftentimes, it is the decisions you do not make that ultimately hurt you the most. Let’s face it. Marketing is a time-consuming investment with no promise of direct, […]
Biggest Marketing Mistake #4: Business Plan Neglect
Biggest Marketing Mistake #4: Business Plan Neglect.
Biggest Marketing Mistake #4: Business Plan Neglect
A recent article in Psychology Today explains why even very intelligent people make “boneheaded” decisions. It describes a couple who took the “shortest” way via GPS unit. Being so focused on it, they missed indicators outside the window of a definitely less-traveled, narrow road deep in the woods. After sliding off the road, they nearly […]
Marketing Mistake Part III: Wasting Time
Not knowing your audience well enough and wasting money are the first two biggest marketing mistakes. The third is wasting precious time. Opportunities to waste time are endless, but time is not. Writing can also be a huge waste of time, especially if it does not come naturally. Many people believe that because they can write […]
Marketing Mistake Part II: Spending Too Much Money
Last week, I covered the biggest marketing and communications mistake: Not knowing your audience well enough. The second biggest marketing mistake is spending too much money. There are a lot of fun ways to waste money promoting products and services. Some business folk love to spend hard-earned budget dollars on Made in China plastic uselessness […]
Marketing Mistake 1: Not Knowing the Audience
Companies waste millions of dollars on ineffective marketing and communications efforts. While I cannot back this up with a study, anecdotal evidence and firsthand observation are on my side. To stop the nonsense, I offer my list of the top five biggest marketing mistakes I’ve seen. Enjoy! Biggest Mistake #1: Not knowing the audience and […]
Business Lessons from Making Thanksgiving Dinner
Since it is Thanksgiving, I want to express my appreciation to my clients and those who support my career. There are many reasons for being thankful. Thanksgiving is my favorite holiday. It is a great excuse to make a huge dinner of comfort food and then enjoy it for the weekend. Add in friends and […]
Resolve to Maximize Your LinkedIn Profile by Avoiding 10 Overused Profile Words
Looking for a New Year’s Resolutions that does not require daily effort and discipline? Are you looking for a high-impact resolution that boosts your appearance and awesomeness without losing pounds, spending hundreds of dollars on creams and getting sports injuries? Well look no further! Recently, LinkedIn released the 10 most overused buzzwords found on […]
