Social Media by the Numbers

Half of Americans believe Facebook is a fad, according to an Associated Press and CNBC. (http://www.foxnews.com/scitech/2012/05/15/half-americans-call-facebook-fad.)

Keeping in mind that there are lies, damn lies, and statistics, I am sharing other social media “facts” I find interesting.

15.5: The average amount of hours people spend on Facebook monthly. (Some fad.)

161 million: Number of professionals using LinkedIn.

173 million: Number of bloggers

70: Maximum number of headline characters for search engine optimization (SEO).

27: Number of characters for this blog’s heading

140: Maximum number of characters for a Tweet.

140: Maximum number of characters for the LinkedIn status field.

420: Maximum number of characters for a Facebook post

27: Number of times a person needs to see a brand message to recognize it

36 percent: Number of social media users who post brand-related content.

24 to 30: Word limit for sentence readibility.

30: Average amount of hours Americans spend online per month.

350 to 500 words: Optimal blog length for SEO.

As short as possible: Optimal blog length for readers.

Length of this blog: 145 words

Annmarie Geddes Baribeau

Annmarie Geddes Baribeau

President of Insurance Communicators, LLC, Annmarie believes that writing about insurance is fun and interesting! That might explain why she's been at it for more than 30 years.

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