What’s More Effective, Direct or Email marketing letters?

Good stuff, but not directly applicable to B2B marketing…

http://blog.hubspot.com/blog/tabid/6307/bid/34032/An-Investigation-Into-the-ROI-of-Direct-Mail-vs-Email-Marketing-DATA.aspx

Annmarie Geddes Baribeau

Annmarie Geddes Baribeau

President of Insurance Communicators, LLC, Annmarie believes that writing about insurance is fun and interesting! That might explain why she's been at it for more than 30 years.

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