How Different Generations Consume Content Online
How differently do generations consume content online?Think the younger generations consume the most online content compared to baby boomers? Not true, according to a fascinating study published by Social Times. The study also shares when different generations go online, the types of devices they use and how they share content. Good stuff! Check it out […]
Baribeau Offers Cyber Insurance Presentation
Last Tuesday, the Kansas City Actuaries Club honored me with an opportunity to discuss cyber insurance from a journalistic perspective. The presentation included a market update, data breach statistics, underwriting practices, actuarial challenges and emerging cyber risks. I greatly appreciate the Kansas City Actuaries Club for the chance to talk about this important emerging insurance line. […]
Leader’s Edge Feature Offers Digital Marketing Insight and Advice
Question: When there is so much Internet noise, how do you make sure your company stands out? Answer: Digital marketing. As I explain in my recently released Leader’s Edge article, “From Buzz to Bucks,” digital marketing encompasses everything from social media marketing to links, search engine optimization (SEO), video, advertising and other channels. In general, […]
Is Twitter Worth the Effort?
Admit it! At some point, you have wondered if Twitter is worth the effort. You are busy. You don’t want to waste your time nor do you want a reputation for wasting the time of others. And here’s a dirty little secret: public relations are asking themselves about the value of Twitter. A recent blog […]
Know Thy Competitors
Professional football players literally go head-to-head against their competition. To win, they and their coaches have to know their competitors as intimately as possible. They take notes on play patterns and the strengths and weaknesses of each player on the other team. Too often, however, business professionals become so focused on the greatness of their […]
The Latest Trends in B2B Content
More evidence that providing quality content is the name of the social media marketing game. This is a great infographic available on a Hubspot blog, How Does Your Company Stack Up? The Latest Trends in B2B Content. To check it out, click here. Here’s the beginning of the blog: One of my favorite things in […]
Blogging Quality Content: Do You Have What It Takes?
Blogs are an essential marketing tool, but simply having one on your company’s website is not enough. To draw readers and build brand credibility, you need to consistently publish quality content that drives readers to come back for more. After spending the past couple years blogging, along with 25 years of publishing experience, I can […]
Five Reasons for Linking In
It always amazes me when I can’t find someone LinkedIn. Get with it people! As the world’s largest professional social media network, LinkedIn is your opportunity to introduce yourself to the professional world – and be found — for free! And if you engage with others on LinkedIn, you are likely to find new opportunities […]
Ten Ways to Improve Workplace Safety
Preventing workplace incidents is an important way to save workers’ compensation dollars. Previous blogs cover the importance of the CEO’s support, how to convince the CEO that it should be a priority, the importance of a culture of sharing, the need for a safety culture and how to tell if it exists. This blog focuses […]
Industry Spotlight: 20 Questions with Annmarie Geddes Baribeau
Claimwire Interview by Steve Schmutz Steve Schmutz 08/26/13 I first heard about Annmarie on LinkedIn. I saw a link to one of her articles that caught my interest. It was excellent – and refreshingly real. Too many articles today are bland re-runs – no personality and nothing new. I started reading more of Annmarie’s articles and […]
