Data Gold Boosts Property-Casualty Predictive Modeling Potential
Thanks to the growth of available information, actuaries are on a quest for data gold to boost property-casualty predictive modeling potential. My Actuarial Review article, Predictive Modeling: The Quest for Data Gold, explains how data is presenting greater potential and challenges for actuaries. To find data gold, they must shift through available data — whether it is buried in text or from […]
Successfully Publishing the Subject Matter Expert
Successfully publishing the subject matter expert (SME) in external media is often a challenge. I know. I’ve been helping companies in the insurance industry get published for more than 15 years. While the writing, editing and publishing processes require both the writer and SME to be patient, the rewards are worth the effort. By successfully […]
Why Blog About Insurance? (And How to Get Started)
Quality blogs can boost insurance content marketing. Demonstrating your subject matter expertise showcases your ability to serve current and potential clients. And yet, insurance industry marketing and communications professionals find it difficult to convince their experts to invest in blogging. Deploying quality insurance content through blogging: attracts more visitors for customer conversion demonstrates expertise to become […]
Personal Auto Pricing Since Great Recession
Many changes have taken place since the Great Recession, forever altering the personal automobile insurance pricing cycle. My latest Actuarial Review article, which is already attracting positive feedback, takes an in-depth look into what has affected personal auto insurance premiums since 2008. The article, called, “The New Cycle of Pricing Personal Auto” covers several pertinent factors […]
Facing the Insurance Quality Content Dilemma – Part 2
Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and communications executives often face when looking for public relations and marketing services. They can either rely on insurance subject matter experts who are not effective communicators or public relations and marketing firms that do not […]
Facing the Insurance Quality Content Dilemma (Part 1)
Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand insurance and can clearly reach the audience.
Marketing Is Like Making Chocolate Chip Cookies
I make the best chocolate chip cookies in the world, bar none! Doing so is a lot like marketing and communicating in the insurance industry — and there is more to it than key marketing ingredients! Here’s why: 1) Products and services, like chocolate chip cookies, can seem the same. Chocolate chip cookies can seem […]
Tips for Hiring and Working With Freelance Writers
Freelance writers vary on experience, professionalism, expertise and quality. Finding one who will truly meet an organization’s needs requires a lot of consideration. A quality writer can help boost your content marketing efforts and search engine optimization. As promised in an earlier blog, I am offering my thoughts on hiring freelance writers. This perspective is […]
Before You Cut and Paste, Obey Copyright Laws
Digital media experts offer lots of advice to successfully market online, but rarely do they emphasize why it is important to obey copyright laws to avoid infringement. That’s a shame. Website owners who are caught re-using blogs from other sites or publishing photos without appropriate permission and attribution can suffer legal and financial consequences. And thanks to special […]
Website Writers and Developers Must Work in Tandem
Developing websites is far different from even five years ago. Website technology and Search Engine Optimization (SEO), as examples, have changed considerably. And because the content is still king, website writers and developers must work in tandem. Too often during the website development process, however, business professionals first involve the designer or focus too much on […]
