Actuaries Applying Advanced Analytics in Non-Traditional Roles
Actuaries applying advanced analytics in non-traditional insurance roles are deploying their acumen to solve business problems. As demonstrated in Part II of my Actuarial Review series about “the others,” actuaries applying advanced analytics are working in various industries. (“The others” are members of the Casualty Actuarial Society who not working in traditional insurance industry actuarial […]
Insurers Must Beat the Customer Engagement Disconnect
Insurance marketing professionals are striving to beat the customer engagement disconnect. They know that customer engagement must go beyond internet and social media participation to meet customers where they are — at their cell phones. We live in a world where the mobile phone has become the center of people’s lives. Insurers should be taking […]
Claim Prevention Tips Can Upgrade Customer Experience and Mitigate Losses
Claim prevention tips give personal lines insurers ample opportunities to upgrade customer experience and mitigate losses. Catastrophic (CAT) events such as hurricanes Harvey and Irma are reminders of why providing critical information to policyholders will quickly become a best practice. As I explain in my blog for SPLICE Software, directly delivering useful safety and loss prevention […]
Claim Closure Can Enhance Customer Experience, Branding
Claim closure can set a positive tone that bolsters overall customer experience and an insurer’s brand. How insurance companies finish off the claim process can leave an overall impression that can affect customer retention and loyalty. It’s really quite simple, isn’t it? When someone is happy with their insurance company, they recommend it to friends […]
Sending Omnichannel Appointment Reminders Offers Multifold Benefits
Sending omnichannel appointment reminders can help personal lines insurers save money, encourage efficiency and improve customer experience. Using omnichannel tools is a more effective approach than traditional methods. That’s because claimants can decide how they want to receive and respond to notifications. To find out how technology is improving the transmission of appointment reminders, please […]
Deploying the First Notice of Loss as a Customer Experience Opportunity
The First Notice of Loss is more than a critical part of the claims process. It’s an opportunity to improve customer experience. I explain why in a blog I wrote for one of my clients, the award-winning SPLICE Software. The blog demonstrates why the First Notice of Loss gives insurance companies the chance to begin effective […]
To Write Successful Marketing Content, Think Like A Journalist
To write successful marketing content, think like a journalist. This approach certainly works for my clients and my company. The primary goal of content marketing is to provide “organic” content — as opposed to advertising — to boost Search Engine Optimization (SEO) to attract potential customers. While executives can get excited about the bells and […]
The Difference Between Customer Service and Customer Experience
What’s the difference between customer service and customer experience for personal lines insurers? I tackle that question in a blog for one of my clients, the award-winning SPLICE Software. The fact-based blog includes research that demonstrates why customer service and customer experience is different — and why it matters. I hope you will check […]
The Art and Necessity of Writing Long Content
Writing long content, such as feature articles, reports and studies, may be a dying art. While minimalist web designs require brief content and web writers focus on search engine pleasing text, it is ironic that Google rewards longer and more meaningful content and readers are clamoring for it. There are several reasons to invest in […]
For Insurance, Predictive Modeling Will Surpass Human Judgment
Predictive modeling will surpass human judgment and lead insurers to adapt a data and analytics insurance business model. This is according to sources in my recently published covering the latest in predictive modeling. Published in the March/April issue of Actuarial Review, Predictive Prudence, also covers how the new business model works, impediments limiting predictive modeling […]
