How to Tweet Live Events – with Quality Content
Much of the online content about tweeting live events covers the technical considerations. What is missing, ironically, is quality content on — well — tweeting quality content. So before you go atweetin’, check out my tips on tweeting live events: 1) Knowing your audience is numero uno for tweeting and any type of communication. Being […]
Converting the CEO to the Cause of Workers’ Compensation
With employers addressing ObamaCare and rising health care costs, persuading the CEO to make safety and workers’ compensation priorities might be a challenge. But you know workers’ compensation is also important and you need the CEO’s support. I explained this in last week’s blog, which you can find here. Your goal is be an evangelist […]
How Companies Get Client Leads
Wonder if you are wasting your time on social media? Well, it turns out that LinkedIn is effective for generating leads and blogs do help as well! Great blog post by Hubspot!
Great Workers’ Compensation Programs Start at the Top
Some of my most popular blogs cover workers compensation. While in the process of writing future blogs, one central element occurred to me. It is this: A program can only go so far without a strong CEO who supports it. Period. This applies to everything from workers’ compensation to social media. There is no way […]
Cutting through the weeds: Business Lessons from the Garden
Gardening can teach a lot about business. As I dug out the weeds and built my new garden, I thought of many parallels. Here are some of them: 1) Know your stuff…or dirt. To be successful in business, strive to be a master in your field. Successful gardeners realize a thriving plot requires more than […]
The Power of LinkedIn Groups:
An Interview with the Work Comp Analysis Group’s Mark Walls Mark Walls’ Work Comp Analysis Group might be the envy of traditional media. Having more than 18,000 members, Mark’s group is the largest Linked In workers’ compensation group out of the 200+ groups available. His group is also likely the largest social media vehicle for […]
Thank You for the Re-Posts
Thanks to Workers Comp Insider for recommending my post on getting the best docs in workers’ compensation. Thanks to Mark Walls for retweeting the article. Thanks also goes to the person who put my recent predictive modeling articles on SnoopIt!
The New Look of Leader’s Edge
I just had to brag on one of my clients, Leader’s Edge magazine. The award-winning magazine just changed its look and rocks! If you have never checked out Leader’s Edge, you should. Written primarily for insurance agents and brokers, its look and feel is always future forward. Kudos to Editor Rick Pullen and his staff […]
LinkedIn’s Top 5 % Most Viewed LinkedIn Profile Complaints: What’s the Big Deal?
I am not an apologist for LinkedIn, but really, people need to lighten up about LinkedIn’s recent “Top 5 (or 1) % Most Viewed LinkedIn Profile” complaints. So many bloggers are complaining about LinkedIn‘s obvious marketing campaign. But I think it’s kinda fun. LinkedIn supports the marketing efforts of those looking to boost their careers […]
Hurray! I have one of the top 5% most viewed @LinkedIn profiles for 2012. Thanks for looking me up!
http://www.linkedin.com/pub/profile/3/809/46a I know it is a marketing campaign by LinkedIn to get me to upgrade my membership, but I still think it is pretty cool!
