Just for Fun: How Not To Do A Webinar
11 Steps to Make Sure Your Next Webinar Is a Total Flop (From Hubspot http://blog.hubspot.com/blog/tabid/6307/bid/34149/11-Steps-to-Make-Sure-Your-Next-Webinar-Is-a-Total-Flop.aspx#ixzz2KF8ExffI) So, you’ve decided to host a webinar. Great idea! Webinars are fantastic for generating high quality leads, and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? That’s a whole different ball game. If you want […]
“Predictive Modeling Is Here to Stay” Discussion on the LinkedIn Group: Workers Compensation Roundtable
Below is a response to my blog, “Predictive Modeling Is Here to Stay” in a discussion published on the Linked In group, Workers Compensation Roundtable last week.) Responder 1: Predictive modeling is particularly useful on smaller policies. An account with millions of dollars in payroll and high premiums generally gets more attention so the quality […]
What’s More Effective, Direct or Email marketing letters?
Good stuff, but not directly applicable to B2B marketing… http://blog.hubspot.com/blog/tabid/6307/bid/34032/An-Investigation-Into-the-ROI-of-Direct-Mail-vs-Email-Marketing-DATA.aspx
Content Marketing and Business Insights
Just had to re-post this one!
21 Lessons Learned from My First Year of Blogging (Part 3)
This is the last installment of the 21 Lessons Learned from My First Year of Blogging. To read part 1, please click here. To read Part 2, please click here. Here’s the rest of what I learned. 1) Lighten up and have fun. The blog I posted in June about what Benjamin Franklin would tweet […]
21 Lessons Learned from My First Year of Blogging (Part 2)
21 Lessons Learned from My First Year of Blogging (Part 2).
21 Lessons Learned from My First Year of Blogging (Part 2)
Last week I began covering what I have learned from my first year of blogging. To be true to the “keep it short” maxim for blogging, I am continuing my discussion in this post. To read the first part, click here. This leads me to lesson #9: 9) Be yourself. I am a professional writer and […]
21 Lessons Learned from My First Year of Blogging (Part 1)
This week marks the one-year anniversary of my first blog. Experts say blogging is very important for expanding your social media presence, which supports other marketing efforts. But I wanted to try it myself so I could give clients a first-hand perspective on whether it is worth it. I am convinced blogging has helped my […]
What’s In A Name? More Than You Think
When Romeo’s lover waxed poetic about “what’s in a name” and the sweet smell of the rose, she did not have to worry about the practicalities of changing hers from Capulet to Montague. Back then, word would spread quickly in closely knitted communities. Changing a name today is far more complicated than the rivalry between […]
Questions For an Employee Workers’ Compensation Survey
(This is Part IV of My Series on What Every Employer Should Know About Workers’ Compensation) Last week’s blog covered how to approach an employee survey to glean insight into what your employees know about workers’ compensation and related issues. Here are some survey questions to consider: Do you believe safety is a priority at […]
