Actuarial Consulting: Is It For You?
At some point, most actuaries consider a career in actuarial consulting. It’s easy to see why. Generally, the variety of projects are interesting and the pay is better. But as my recently published article, “More Flexible” explains, actuarial consulting is not for everyone. Success requires a variety of additional skills beyond impressive mathematical and statistical […]
Insurers Must Beat the Customer Engagement Disconnect
Insurance marketing professionals are striving to beat the customer engagement disconnect. They know that customer engagement must go beyond internet and social media participation to meet customers where they are — at their cell phones. We live in a world where the mobile phone has become the center of people’s lives. Insurers should be taking […]
Claim Prevention Tips Can Upgrade Customer Experience and Mitigate Losses
Claim prevention tips give personal lines insurers ample opportunities to upgrade customer experience and mitigate losses. Catastrophic (CAT) events such as hurricanes Harvey and Irma are reminders of why providing critical information to policyholders will quickly become a best practice. As I explain in my blog for SPLICE Software, directly delivering useful safety and loss prevention […]
Deploying the First Notice of Loss as a Customer Experience Opportunity
The First Notice of Loss is more than a critical part of the claims process. It’s an opportunity to improve customer experience. I explain why in a blog I wrote for one of my clients, the award-winning SPLICE Software. The blog demonstrates why the First Notice of Loss gives insurance companies the chance to begin effective […]
The Difference Between Customer Service and Customer Experience
What’s the difference between customer service and customer experience for personal lines insurers? I tackle that question in a blog for one of my clients, the award-winning SPLICE Software. The fact-based blog includes research that demonstrates why customer service and customer experience is different — and why it matters. I hope you will check […]
Salesforce Report Makes Case for Greater Marketing Investment
Need case-building ammunition when convincing the C-Suite to boost its marketing investment? Check out Salesforce’s 2016 State of Marketing report. According to the report, high-performing marketing teams focus on improving customer experience (CX), i.e. “keeping pace with customers” while those with moderate or underperforming marketing teams share “budget constraints” as their top concern (see page […]
Tips for Hiring and Working With Freelance Writers
Freelance writers vary on experience, professionalism, expertise and quality. Finding one who will truly meet an organization’s needs requires a lot of consideration. A quality writer can help boost your content marketing efforts and search engine optimization. As promised in an earlier blog, I am offering my thoughts on hiring freelance writers. This perspective is […]
Manspreading May Cause Butt Dialing
Manspreading? Butt dialing? These are real words? Well, yes . . . and no. The Oxford Dictionary has added 1000 new words to its online dictionary in the latest quarterly update. Many of these words are slang, such as manspreading and butt dialing. When words become commonly used, the Oxford Dictionary adds them. Although you now may […]
Leader’s Edge Feature Offers Digital Marketing Insight and Advice
Question: When there is so much Internet noise, how do you make sure your company stands out? Answer: Digital marketing. As I explain in my recently released Leader’s Edge article, “From Buzz to Bucks,” digital marketing encompasses everything from social media marketing to links, search engine optimization (SEO), video, advertising and other channels. In general, […]
Q & A with Social Media Bible Author Lon Safko
Lon Safko is a bestselling author of books including, The Social Media Bible and The Fusion Marketing Bible. Soon, Lon’s show, “Social Media & You… Communicating In A Digital World,” will be featured on PBS. His career includes several other impressive achievements. You can learn more at http://www.lonsafko.com. I got hip to Lon Safko three years ago when […]
